The Yogen Früz Brain Project is a large-scale, outdoor exhibit that brings brain health, art and imagination to Nathan Phillips Square. It will be on site from June 2nd - December 31rst. Funds raised through the project are donated to the Baycrest Foundation, the fundraising arm of Baycrest Health Sciences, a global leader in brain health and aging.
Now am I the only one thinking that the most obvious brain is missing? I'm talking about the one that should be titled "Brain Freeze". After all Yogen Früz is an alternative to ice cream. When eating or gulping a frozen treat too quickly in this summer heat brain freeze is the most likely outcome.
The most logical idea would be to depict "Brain Freeze" as an iceberg. According to popular opinion (despite scientifc evidence stating otherwise) most North Americans believe we only use 10% of our brains. Coincidentally, an ice berg only has 10% of its volume above water!
So, if Yogen Früz came to me one day and said "Cheryl, here's your brain. Do with it what you will." Basically, I would create an iceberg by painting the top 10% white, the bottom 90% a crystal clear blue. Obviously, there is more to my idea but I don't want to give the whole berg away.
In the meantime, the Yogen Früz Brain Project at Nathan Phillips Square is well worth a visit.. Make sure to give yourself plenty of time to read the labels describing how the artists brains worked while they were coming up with their creations for this exhibit.