TCHC & Toronto Fire Campaign - Fire Happens Fast

Above is a photo of one many posters that TCHC and Toronto Fire have posted around the Regent Park community.  I wonder how much they cost and if they can get their money back.  

To begin with, the press conference (held on September 16th, 2019 at the 325 Fire Hall on Dundas Street East) announcing this new joint venture fire safety campaign involving TCHC and Toronto Fire was headlined by two older white men (TCHC CEO - Kevin Marshman & Toronto Fire - Deputy Fire Chief Jim Jessop.)   Now, I'm not sure about many things but last time I checked the majority of kitchen fires were reported to have been in units where there were young adults on the lease.  Many of whom would be people of colour.   

Then I'm left wondering with all the many consultation processes over the last several years if TCHC conducted any type of market research or focus groups to assist with the creation of this message.  Specifically, to ensure that it would appeal to the particular age demographic in this particular community. (Sidebar - I loved the TCHC "Don't Be A Flicking Idiot" campaign posters.  Just sayin')  Maybe in the future the Fire Safety Ambassadors they mentioned at the press conference could be drawn from the demographic that is most likely at risk of leaving food unattended on the stove.  

In other words, the message needs to be from someone that they would be able to identify with and in their language (lingo).   Meanwhile, this poster reads like a challenge.  Fires Happen Fast. I have more questions from seeing it than answers.  Maybe the next Fire Safety Awareness Campaign could have a photo of the silicone oven mitt and a pot lid. #PutALidOnIt As I have said before this is the issue at TCHC.  They are more problem focussed than they are solution oriented.  

Furthermore, as a little extra promotion of my proposed Fire Safety Awareness Campaign at TCHC they are welcome to raffle off some of those pricey silicone oven mitts at community events.  I have a cheap pair of dollar store oven mitts that burn me every time I grab a cookie sheet or bread pan out of the oven.  Never mind expecting it to hold up against a pot on fire.