Groundbreaking Ceremony at Gordonridge

In the photo above are Scott Fraser, President, Canadian Tire Jumpstart Charities, Tanya Mruck, Executive Director, MLSE Foundation, Nichola Bynoe community resident, and Julio Rigores from Toronto Community Housing Corporation

A week ago today I received a media advisory from Toronto Community Housing indicating there would be a press conference/photo-op the following day at 40 Gordonridge.  In attendance would be representatives from the community, staff from TCHC, MLSE (Maple Leaf Sports and Entertainment) and Canadian Tires Jumpstart Foundation.   Apparently, they were hosting a ground breaking ceremony for a new multi-sport court.   
Great!
I figured I'd ride my bike over early enough to get a prime spot for photos among the mainstream media that were invited.  Only to find out I was one of two photographers in attendance.  The other photographer worked for MLSE. 
That was a bit of a shock to me. But maybe it shouldn't have been.
Mainstream media seems to be focussed on tearing down institutions by providing lopsided often inaccurate soundbites and calling that news coverage.  Enough about them.
I'm more than happy to attend a media event about a good news story in TCHC.  I wish there were more of them.  
The new multisport court will give over 1000 youth the opportunity to play sports including basketball, table tennis, track and skateboarding in a safe place acting as an athletic hub for youth in the Gordonridge community.   
Maybe they would be so kind as to call me back if they decide to have a ribbon cutting ceremony.   At that point may I suggest they include the city of Toronto Mayor John Tory, and the Toronto Community Housing CEO Kevin Marshman if they really want that mainstream media coverage.    

Below: Nichola Bynoe Community Resident speaking about who will benefit from this new project.