Don Amero is turning over a new leaf and stepping into the country music genre with brand new material that he considers his strongest yet. For the Winnipeg musician, his sixth album, Evolution—set for release on Aug. 24 (via all digital retailers) is all about embracing the change. The result is a seamless blend of rock-tinged country and roots that speaks to the challenges faced by anyone trying to maintain a balance between work and family while pursuing their dreams. Co-produced by Bart McKay and Murray Pulver, Evolution dwells heavily on the value of finding your place in the world and making peace with it. That message comes through loud and clear on the album’s second single “Live While I’m Alive,” as well as its follow up “Give It To You,” set to hit radio in mid-July.
Amero is an engaging storyteller, singer/songwriter and performer who has been touring, performing and speaking across Canada for the past decade, the three-time JUNO nominee has earned respect and proven himself to be a much sought-after performer who is able to genuinely connect with his audience with an easy and effortless charm.
“I realized that I have an opportunity to help change the way people look at and talk about Indigenous people, and to inspire the next generation of Indigenous artists. If I can sing a song that maybe helps people love themselves and others a little better, that’s what I’d like my music remembered for. That’s the bottom line for me.”
Every song on Evolution does that in some way; from straight up country tracks like ‘How I Feel,’ ‘Addicted’ and ‘Smoke In My Eyes,’ to Amero’s smoky, stripped down take on the Blue Rodeo classic, ‘Try.’ And while each song showcases Amero’s substantial vocal chops in different ways, none do so with more emotional weight than ‘Head Over Heels’ – a track he wrote specifically for his two-year-old daughter.